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Modern Marketing Through the Noise

Modern Marketing Through the Noise

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Marketers and advertisers are typically fond of revealing that what makes marketing work has never changed because we’re dealing with the human brain, human emotions and for a long time now the response they produce can be predicted.  If I say something funny, most people will laugh.  If I say something you agree with, you […]

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Boost Anticipation in your Product Launch

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A good Product Launch Manager keeps in mind that your prospect is always looking for a reason to stop paying attention to your marketing message.  All the prospect needs is one itty-bit of information that indicates that the product or service is not for them and they will gladly move their attention to something else. […]

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