Welcome To


Marketing | Sales Copy | Conversion Boosts | Sales Funnels | Marketing Videos | Product Launches


Get started by watching the 7 minute video below.

Click Here to Download the Questionnaire

Filling out the questionnaire will enable you to receive the benefit of my experience free of charge!  Click the above link, fill out the questionnaire and email it to me.  I will respond ASAP with what I think are the best opportunities for your business.   From there we can discuss an actual project together. 


Email me at oliver[at]productlaunchperformance.com to set up a one hour consulting call.  
If you have not filled out the above questionnaire, there is a $100 charge for the call.

Performance Marketing is an Internet marketing boutique under the parent company of Write Marketing Systems Inc. based in Ontario, Canada, owned and operated by Oliver Olsen.

You’re looking for Internet marketing services.  Great!

You can look at the list of services below if you like, but it’s not necessary.  That may sound a bit odd, “Don’t check out my services!”  ???

My services are akin to the prescription a doctor gives a patient.  It’s the job of the doctor to decide what the medicine should be.  I don’t expect you to know how to fix your traffic or conversion problems, after all NOT knowing what to do may be the very reason you are here.

On the other hand, you may know exactly what kind of medicine you need.  Much like you know you need to take Advil for headache.  In that case, help yourself from the list below.

But in the case of not knowing what you need, you simply need to fill out the questionnaire at the link under the video or contact me via email at oliver[at]productlaunchperformance.com to get the ball rolling.  Tell me where things are at with you and ask any initial questions you have.

Here are the services I provide.  They can be bundled in any manner that suits your needs.  If you would like to learn about product launches and see if this is the right strategy for you, click here to download the Product Launch Secrets brochureProduct Launch Brochure


This is a favorite service of mine.  It’s how I began as a marketer.  I specialize in direct response copywriting, which is simply the strategy of using words to get the prospect to take the next action toward conversion.  That could be asking for the sale, but it also could be getting them to optin on your squeeze page, sharing your content, commenting, opening an email, clicking a link in an email, or accepting an upsell or downsell offer etc.

I am fond of writing marketing videos, sales letters, homepage copy, product landing page copy, email copy, and squeeze page copy.  I also enjoy creating marketing content like ebooks and reports.


This is another favorite service of mine.  I normally write the script, have you make a recording of it and then I go to work on adding graphics,  text, screen capture,  cool transitions, and music.  Video is a massively effective way to boost your conversions.

These sorts of marketing videos are what we call infotainment or edutainment.  Engaging and useful for your prospect … layered with your marketing message.  It’s the most effective way to keep their attention long enough to lay out a full sales message.


Building a list of loyal and responsive subscribers is a huge part of any online business.

The first thing to get right is your subscription strategy.  These are the folks who sign up to your list without buying anything.  Obviously we want the subscriber optin rate humming at a maximum and be sure that they have every opportunity to join your list, no matter what page they arrive at on your website.

The next step is to start a relationship with them.  All mutually beneficial relationships are based on respect and love … as opposed to simply asking them for something before you have given anything.  You get what you give.  And if you run your business right, you will receive ten-fold what you give.

The purpose of any subscriber funnel is to build trust, credibility, authority and demonstrate value so as to position them to be receptive to your offer.

After they become your customer, they are moved to your buyers list.  This simply enables you to put them into other funnels based on what they have purchased from you.

Subscriber and buyer funnels are automated email sequences and live email blasts directing them to web pages of information, education, products and services with text, video, reports, webinars, and podcasts etc. on the other side of the email link.  It’s all designed to move them closer to the sale.  Some funnels are only few pieces of content, others last for weeks or even months.  The type of content will depend on the nature of your products and services.


This is a great service for any established online business that wants to do better but doesn’t know where to put their efforts so as to have the maximum effect.  Sometimes business owners contact me because they want me give them traffic boosting strategies.  But after a look at their traffic and conversion statistics and their marketing funnels, it’s clear that they could simply get more sales by fixing some things that are hurting their conversion.

Sometimes, not often, it’s the other way around.  They want copy and videos to increase conversion but the problem is actually one of low traffic.  Certainly, it’s always the case that both can be improved – but I will show you which one needs immediate attention.

To deliver this service, I will churn through your current websites, landing pages, social network presence, and Google Analytics and shopping cart stats to formulate a step by blueprint to improve your sales.  I will list areas in which you excel as well as those that are weak and need attention.  I will give specific recommendations, suggest alternatives, and list various resources and means to accomplish your goals within your budget.


This is the most fun of all my services!

Product launches are the best way to focus the attention of your subscribers.  It’s the time when you tell them, “Ok, this is happening now, next week it will be gone so pay attention because this great thing will not happen again.”  It’s a wonderful time to celebrate with your prospects and give them exactly what you have positioned them for in the funnel.

Done right a product launch will attract partners to send you traffic, thereby growing your list and increasing sales.  It will also deepen your branding, market positioning, and credibility, fueling the upward momentum of your business.

I personally manage every aspect of your launch which will include the optimization or creation of your list build funnel, content, sales and landing page copy, video scripts, video production and post-production, formulate your offer, bonuses, stick program, and all of the tech for your shopping cart, affiliate tracking, membership site, and all integration.  Naturally, you may have some of these services covered already but if not, this is your one stop shop for the best product launch.  Many good references provided on request!

Work Samples

But first a few words from previous clients…

adamI kissed a lot of frogs before finding Oliver. The thing I like best is that he’s talented in so many areas – a rare find. He writes converting landing page and email copy, makes incredible sales videos, knows all the tech, and does whatever it takes to get everything completed on time. When Oliver came on board, there were many things holding back sales. One by one he helped me knock them down with business and, most of all, marketing solutions which doubled our monthly revenue. “Wow, you pulled ten rabbits out of your hat this month!” was one of my comments to him. Any online business looking for an in-house marketing “secret weapon” would be well served by his many talents. Without a doubt, I would work with him again in the future.

Adam Halpern, Indicator Warehouse

kenyaWOW. I am really impressed. You have really done a great job here. We have never been able to get so many people to pay so much money! We were not seeing how to do it, how to make it look professional enough. We knew the program was good but we didn’t know how to market it. You have done a magnificent job. I really appreciate this!

Kenya Stevens

edWorking with Oliver has been an amazing experience. It was like having a whole new arm to the business. His talent, professionalism, enthusiasm and critical thinking made for a potent combination. I needed help with our company marketing and launch efforts but at the same time needed to fiercely protect the integrity of our services and the unwavering commitment we make to our clients. Oliver was able to achieve that for us plus a whole lot more besides. He was able to lay out a thorough plan for our launch and to direct everyone through it step by step. The process was like magic and the results phenomenal. Of course, we sold lots of product but as part of the process and with Oliver’s help, those products improved dramatically meaning that the our clients reaped the ultimate reward. Oliver defines the term ‘secret marketing weapon’. Anyone who is ever lucky enough to work with him and his team will, no doubt, be flabbergasted with the results he achieves. He is professional at all times, committed and resourceful but above all a proven rainmaker for any business.

Ed Lester, The Art of Optimism

ryanOliver got us a 5% conversion on our launch! He knows how to understand a market, identify a target audience and craft messaging that gets results. He has years of experience that give him the perspective and wisdom to effectively market a business. He comes fully loaded with a wide range of marketing skills including comprehensive

Internet marketing strategy, copywriting, video presentation, and launch management that allows him to deliver a complete marketing solution that attracts leads and converts them to buyers. I feel very fortunate to have met Oliver and entered into our partnership. He is an honest, hard-working person with excellent communication and an easy-going confidence that always puts my mind at rest – Oliver takes care of business! After only three months the results have been phenomenal and I expect them to get even better as Oliver continues to contribute to our business growth.

Ryan Smith, Local Marketing Source

Landing Pages, Marketing Videos, and Sales Letters

All copywriting and landing page art direction by Oliver Olsen.

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Email Marketing…

Here are links to three automated email sequences from different products.  A new tab will open.

Day Trading Software

Trading Course

Muscle Supplment


Sales Funnels…

Click for a larger view.  These are just samples from other clients … your funnel would be unique. Marketing and Optimization: Marketing & Optimization 1

Site and Adwords: Site and Adwords

Intro Marketing Video to Sell a Muscle Building Supplement

This video stimulates the desire to grow big muscles.


Marketing Video to Sell a Training Program

This video stimulates the desire for the things that the target market wants and keeps them hooked in with a good flow of varied elements.


Marketing Video to Sell a Day Trading Spring Training Program

It’s amazing how exciting content drives sales!  This video pushed close to 100K in one month…to an audience that had already considered the offer a number of times.  Things that made it work were the “Spring Training” concept, the Live fast track training sessions on a specific date and the opening of the room on specific date, together with the show of proof and a solid offer … this was sweet!

Kick Off Video for Day Trading Room and Software

The object here is to get them excited by showing past results and testimonials… then push them to make a decision by a certain date; before it’s too late!  This marketing video makes a compelling offer by hooking the prospect with the many benefits as well as knocking down key objections to the sale.


Sales Letter Video to Sell a Day Trading Package

This marketing video makes a compelling offer by hooking the prospect with the many benefits as well as knocking down key objections to the sale.


Lead Generation Video  

This cost of this service is very low and the value extremely high.  This generates the maximum of qualified leads.  It proved very profitable running PPC to a landing page with this video.


Sales Video for Previous Buyers … The Soft Sell

Previous customers who saw this video had already spent nearly $2K on software.  Upselling from there had to be more rational than emotional.


Marketing Video to Sell a Day Trading Room

This cost of this service is very low, so the sales objections will be low as well.  This enables us to make a quick to point presentation and make the offer.


Video Commercial to Promote Coaching Program

The purpose of this video is to grab the prospect’s attention, and get them excited so that they open email that will be coming regarding the Profit Run promotion.


Marketing Video to Advertise a Product

This video boosts excitement and interest with it’s music and treatment of the visuals.


Webinar Converted into a Video

This is a good example of edutainment that positions the prospect to buy the product.  No offer is made in this video.


Homepage Giveaway Video


The Road Out of Credit Card Hell – Pre-Launch Content

This is a good example of edutainment.  The prospect learns something they didn’t know and that puts them a step closer to solving their problem.  It also triggers reciprocity which deepens trust.  Most important, it makes them want to watch the next video which makes the offer.

Drop Debt Help – Video Sales Letter

This is the sales video.  Again it uses info / edutainment to hold their attention so that we can deliver the offer and ask for the sale.

Why Joe Can’t Get Any Clients – Pre-Launch Content

This the first video in the latest re-launch of the Accelerated Program for Local Online Marketers.  The purpose of this video is to knock down the biggest objection to the local marketing opportunity.  This then hooks them into watching the second video which provides the solution to this key problem.

How To Get Local Marketing Clients – Pre-Launch Content

This is the second video in the latest re-launch of the Accelerated Program for Local Online Marketers.  This is a good example of a video that educates, entertains, and sells the product all in one presentation.

Local Marketing Source – Video Sales Letter

This is the final video in the series of three where we make the offer.

What Makes Local Marketing So BIG? – Pre-Launch Content

Indeed.  What does make it so big?  Well, the most attractive thing about local marketing is that it’s the ‘low hanging fruit’ in the Internet marketing world and we wanted people who watched the first video of the launch to know it, believe it,  and feel it after watching this video.  Of course we needed proof of this to drive it home so we used self evident truths to support our case: nobody uses the Yellow Pages anymore and the fact that the down economy has kicked businesses where they live, making them desperate for a solution to get more leads and sales. We also wanted introduce people to Scott and gain their trust via his credibility (#1 on Google), he has his own local marketing agency, and buyers love his local marketing training.

Video2: Find, Attract, and Close Local Marketing Clients – Pre-Launch Content

This is the “free training” portion of the launch where Scott shows them a compelling strategy on how to find, attract and close local marketing clients.  People really loved this video.

Video 3: Your Local Marketing Business – Video Sales Letter

Sales video to present the offer.

Sales Letters and Reports

Sales page for online course.

Report for launch content.

Squeeze Page. This is the opening of the Local Marketing Source launch funnel.

Video Sales Letter with text sales letter for business coaching program.  I love making sales videos like this.  The benefit of videos is that it’s much easier to stir emotions and hold their attention.

Sales letter for travel Ebook.

Sales letter for golf newsletter.

Sales letter for product launch of coaching program. Sales letter for ebook combined with membership site.

Personal Trainer Coach.com sales letter.

Sales letter for real estate investment system.

HVAC Sales Letter. When the client told me the price of the book was $179.00, I laughed. But he was serious! I jumped on to a HVAC forum (yes, they do exist) to get a feel for the way these guys talk.

Financial Newsletter Sales Letter. I really like this letter a lot. It uses a story to draw the prospect in while at the same time giving useful information. I’m especially proud of the bullets!

DC Sales Letter. I like the strategy in this one. i.e. asking for the prospect’s success story to write a book.

Real Estate Sales Letter. An all around solid direct response offer using tried and true techniques.

Property Sales Letter. Lots of persuasive research on this one.

Kid’s Games Sales Letter.

Golf Sales Letter. I don’t play golf, can you tell?

Stylist Sales Letter. More…

Affiliate Resources Page.  The point is to make it as easy as possible for affiliates to promote.  We give them everything we can think of and even offer to build them a list. And of course…there’s more! Contact me if you’d like to see them.


Oliver Olsen is an online marketer specializing in conversion via copywriting, sales funnels, marketing videos and product launches and website traffic via content marketing.



Software Proficiency: Adobe Premiere (video editor), Photoshop, XSitepro (html editor), Audacity (sound editor), Microsoft Word, PowerPoint, Camtasia, Market Samurai, Aweber, Premium Web Cart, Ultracart, Infusionsoft, and everything WordPress.

Things he likes to do: Playing sports with his two boys, quality time with his wife, pursuing his second degree Karate black belt, mountain biking, reading, listening to music, barbecues, camping, staying in hotels, playing poker, visiting family in Montreal,…and the never ending study of human behavior.

He lives in Toronto,  Ontario, Canada with his family.

Getting to know Oliver…

Favorite food as a kid: Creamed corn with cut up squares of toast with butter.
First job: Paper route in Caulfield, West Vancouver.
Guilty pleasure: Karate sparring.
Favorite drink: cold beer.
Unmarketable skill: remembers all the best movie lines.
Dream: to climb Machu Picchu with my boys when they are teenagers.
Love: Claudia
Favorite author: Hunter S. Thompson
Favorite food: bbq rib steak
Peeve: people with a lack of compassion
Favorite song when I was 9: Pinball Wizard
Proudest moment: hitting a natural home run when I was 10
Favorite car: 1970 Dodge Charger
Insecurity: teeth not straight
Belief: this is all sooo wild
Disbelief: I graduated from high school 30 years ago??????
Low point: November 1997
Biggest question: why haven’t aliens contacted us?
Wildest time: crossing the border into Germany, 2001
Favorite show as a kid: Gilligan’s Island.
Blessed moments: the birth of my boys.
Revelation: why opera kicks butt
Favorite paintings: Dutch masters
Favorite game: poker
Rite of passage: Mt. McIntyre, 1981
Fountain of youth: spring break, 1986
Miss: conversations with Dad
Daily pleasure: espresso
What I find funny: things other people don’t
Favorite show of late: Breaking Bad
Favorite clothes: t-shirt, jeans, no socks
Most comfortable: walking in the surf
Appreciate: people who are great at what they do

Online Marketing Articles

Articles … aimed to educate and inspire!

How to Create Killer Lead Magnets for List Building

3 Reasons Why Marketing With Video Is a Must

5 Product Launch Mistakes

Guide: How To Hire a Product Launch Manager

How to Launch a New Product

Jointventure 101

New Product Marketing Plan

Product Launch Marketing Step by Step

Product Launch vs. No Product Launch

Product Positioning During a Launch

Taking a loss on your products is very profitable

What’s So Great About Video Sales Letters?

Your Marketing Assets

Are you product launch ready?



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Toronto, Ontario