Are you ready for a product launch marketing strategy?

Ok, let’s take a look at what you’re going to need.

1. A list host. I use Aweber and love it. Very popular, very easy to use, integrates easily with web platforms and shopping carts. Another option is 1Shoppingcart: list host, shopping cart and affiliate tracking all in one platform. There are others out there too (Mail Chimp, ListMailPro, Infusionsoft, more).

2. Webmaster. Someone who can create and publish squeeze and landing pages as well as put up and configure blogs. Your Product Launch Manager might perform this function.

3. Designer. You’ll need some graphics: headers, some custom design for your pages.

4. Tech Guy. Integrates your mail host, your shopping cart, makes sure affiliate tracking works, makes sure server can handle the launch. Experience with fixing stuff under pressure (like during the launch).

5. Customer service. Could be your virtual assistant. They take care of customer problems, returns, lost passwords etc.

6. Copywriter…if your product launch manager does not do it himself.

7. Video person. Someone to edit and put your videos online…if your product launch manager doesn’t do it himelf.

8. Content creator. You need content for the launch and beyond. Your product launch manager can guide you in terms of what you need…but you or someone else will have to create the bulk of this content: blog posts, reports, videos, podcasts, other digital content.

9. JV manager. This might be your product launch manager. Basically someone who is implementing the strategy to attract JV partners and affiliates.

10. BBQ person. This person is responsible for grilling the steaks and jumbo shrimp. Please make sure they are provided with plenty of ice for the coolers. Very important.

11. Hosting account. I use Netfirms. Much info on net on how to choose a host. Personally I find Godaddy a bit painful but others like it.

12. Payment processing. Can just use Paypal most of the time. Could consider setting up merchant account with Power Pay / Authorize.net. Your Product Launch Manager will work with you to make sure all of these tasks are covered (especially the ice). In fact, the PLM will perform a number of these tasks himself.

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