Jujumama INTERNAL LAUNCH

STATISTICS:

Mailing List: 3500
Relationship: Cold; only sent promotions / no free content.

Twitter followers: 4900
Facebook friends: 1300

Client’s previous launch experience: none

Assets:
- Jujumama rated in top five of Redbook’s love bloggers.
- law of attraction online coaching business

Product: Year-long Law of Attraction coaching program
Price: $1497.00

Number of buyers last year: 5
Number of buyers for this launch: 15

Launch squeeze page opt-in rate: 38%
List size on launch day: 87
Conversion rate: 17%

Launch teleseminar: 35 attended
Questions asked on blog after teleseminar: 11

Revenue bump from previous year: $14,970 (300%)

Total Sales: $22,455

TECH AND CONTENT CREATION (notables)
(all work by Oliver Olsen unless noted otherwise)

Squeeze page:
1. designed
2. developed
3. installed

Teleseminar Info Page:
1. designed
2. developed
3. installed

Wordpress Blog
1. custom design
2. custom header

Prelaunch Content- Design and intallation
1. 2 Banners
2. Year at a Glance visual
3. squeeze page video – edited and mixed w/titles and effects
4. webinar info video – edited and music added

Emails
1. Wrote 22 emails during pre-launch to list

Sales letter
1. Copywriting
2. Design

Tech
1. Aweber set-up
2. Powerpay / 1Shopping cart / configuration (outsourced)
3. domain names and email addresses added

Product Bonus Creation
1. Membership site (Wordpress Wishlist Member) (outsourced)
2. Private Online Workspace

Accelerated Business Coaching for Hypnotherapists -  INTERNAL LAUNCH

STATISTICS:

Mailing List: 800
Relationship: Warm.  Client had given away free report for the opt-in and then posted a number of free articles to help them run a more profitable business.

Twitter followers: 1000

Client’s previous launch experience: Ed had done one launch himself to his list for the coaching program and converted at 1.5%.  He felt he could convert better if he hired a PLM (and he was right!)

Client Assets:
- understands launch process
- expert in his field
- Adwords expert
- outside the box thinker
- very easy to work with; trusting

Product: Six module business coaching program for Hypnotherapists.
Price: $997.00

Conversion rate off house list of 800 for this launch: 3%  (Very satisfying considering the price point of $997 was the key objection…and the list was built on an opt-in for a free report)

Squeeze page opt-in rate: 70% +

Part of the reason for the high opt-in rate is that most of the traffic comes from a banner on a targeted website.  Previous opt-in rate on client’s site with different banner ad and freebie was less than 10%.   He had built most of the list using Adwords.

Pre-Launch

We began pre-launch content with a live case study.  This is a “results in advance” strategy.   This consisted of three videos showing a “before and after” scenario about how the client was able to generate bookings by using just one of his strategies.

Email open rates during launch: 15 to 25%
Email click-through rate: 45% was lowest.
Blog comments: 13% of house list left comments.

Revenue bump from previous launch: 300% ($6360 to $18,943)

TECH AND CONTENT CREATION
(all work by Oliver Olsen unless noted otherwise)

Squeeze page:
1. designed
2. developed
3. installed

Membership Site
1. design
2. configuration

Prelaunch Content- Design and intallation
1. 3 Case study screen caputer videos
2. Banner on Hypnothoughts website
3. Hypnotherapy FAQ audio podcast

Emails

1. Wrote 15 emails during pre-launch and launch to house list

Sales letter
1. Copywriting
2. Design

Tech
1. blog installation and configuration
2. Wishlist membership site configuration + video content using EzS3
3. Application process / payment processing / membership signup

Product Bonus Creation
1. Copywriting mini-course
2. Keyword lists for buyers
3. DIY Website Videos