Services

Product Launch Performance is a full service Internet marketing boutique organization under the parent company of Write Marketing Systems Inc. based in Ontario, Canada, owned and operated by Oliver Olsen.

You’re looking for Internet marketing services.  Consider this…

A website designer is going say you need a new website in order to increase your sales.

An SEO expert is going to say you need link building and on site optimization.

A social media expert will say you need to be joining the party on Facebook.

Blogging experts will say… Traffic gurus will say… Super Affiliates will say…

Me?  I say, “What are you after?  What are your goals and dreams?  What do you enjoy doing everyday?

The platforms and tools on the Internet are there to serve your strengths and passions – not the other way round.

What do you really need?  That’s the question.

To answer that question you need to know exactly where you want to end up.  The path you take will be unique to you.  My job is to help you travel a path that brings you the results you want.

Maybe you know what you need.  Great!  You can choose from the list of services below and we can discuss.  On the other hand, maybe you need to ask some questions and need some guidance on what’s really required and what can be left out.  Whatever the case, my job is help you choose what is right for you.

This is an exciting time!  The possibilities online are endless.  I welcome the opportunity to help bring your vision online, create value, and sell massively.

Here are the services we provide.  They can be bundled in any manner that suits your needs.

Market / Niche / Keyword Research

Basically we want to know if people want your stuff.  We want to know what they are buying in your industry.  How often do they search and what do they search for?  Where do they hang out, online?  Who they are buying from, how much are they paying?  Who the big players?  How steep is the SEO and Adwords competition?  Are there are any untapped niches in the industry?

Positioning / Branding

This is the upfront statement that communicates what makes you different and worthy of attention, manifested in your company name, tagline, logo, and other design.  What we are doing here is looking to occupy an uncharted space in the mind of your prospect.

Copywriting

Reports, cheat-sheets, email sequences, video scripts, sales letters, and squeeze pages.

Videos

Squeeze videos, content videos, sales videos and launch videos.  Yes, those super cool videos with text, graphics, screen capture,  cool transitions, voice over and music.  There are many reasons to produce videos now days because, well, people love to watch them.  It’s a great way to re-purpose content for syndication, or perhaps for your vlog, for your squeeze page, for your squeeze freebie, and certainly for your launch content and final sales presentation.

Testimonal Funnels

Want to generate ongoing killer testimonials that are original and never sound fake?  These include photo and permission to use for promotion and can be video, audio and / or text based.    I can’t think of a single business that doesn’t need this.  We build the entire testimonial funnel that continually churns out positive and authentic reviews of your products.  Example.

List Build Funnel

Building a list of loyal and responsive subscribers is a huge part of any online business.  The purpose of any list build funnel is to demonstrate value, prove credibility, and solidify trust.  A list build has a number of different parts and each require testing and optimization in order to ratchet up opt-in conversion rates.

JV and Affiliate Management

Joint ventures are the result of long-time personal relationships between business owners that have harmonious objectives.  Afffiliates are lone-gun promoters whom you may not a have a personal relationship.  Both of these groups promote your products by various means to their lists or by driving traffic to your landing pages.  We give them every resource we can think of to make it easy for them to promote your wares.

Via email and phone where necessary we will maintain the relationship with them and motivate them with incentives, launches, and contests.

Membership Sites

There are many membership site platforms out there but nothing comes close to the user friendly, robust and flexible Wishlist Member plugin for WordPress.

WordPress Websites

WordPress is the most flexible, user friendly, and Google loved website platform available.  It can be used as a straight website or a blog with any design you wish.  We take care of everything: setup and install, traffic getting configuration, on site SEO optimization, design, graphics, list build forms – the works.

Squeeze and other Landing Page Design

We can quickly create winning original designs  or create themes that fit with your current designs.  We take of everything: design, graphics, video embedding, opt-in forms, privacy policy pages etc., and publishing to your server.

Design

Good design is the first impression on your audience.  We work with you to select design that makes a lasting impression, defines your unique position, and pushes your branding.  We have long time relationships with designers who specialize in their respective disciplines be it websites, graphics, logos, reports, headers, Facebook pages, animation – you name it, we have you covered with the most talented and affordable designers around the globe.

Content Creation

We create or manage the creation of all types of digital content including reports, ebooks, videos, podcasts, powerpoint presentations, and multi-media experiences which combine interactive text, video, and audio elements for the most powerful and engaging experiences.

Content Syndication

Content sydication tools distribute your content all over the web.  This is a huge time saver and the best way to generate links, traffic back to your websites, and establish your positioning, branding, and credibility.

Product Launches

Hitting the market with a splash is essential for getting the attention of the marketplace, creating buzz, establishing your brand, positioning, social proof, and of course, maximum sales.

I personally manage every aspect of your launch which will include the optimization or creation of your list build funnel, content, sales and landing page copy, video scripts, video production and post-production, offer creation, selection of bonuses, stick program, and all of the tech for your shopping cart, affiliate tracking, membership site, and all integration.

Comprehensive Marketing Strategy Blueprint

I will churn through your current websites, landing pages, social network presence, and products to formulate a step by step winning strategy which you can implement yourself or contract us to do it for you.  This includes market research data, keyword research and perhaps the discovery of untapped niches that are of relevance to your business.

Based on the data and existing market competition, I will list areas in which you excel as well as those that are weak and need attention.  I will give specific recommendations, suggest alternatives, and list various resources and means to accomplish your goals within your budget.