PERFORMANCE ONLINE MARKETING
Marketing | Sales Copy | Conversion Boosts | Sales Funnels | Marketing Videos | Product Launches
But first a few words from previous clients…
Adam Halpern, Indicator Warehouse
Ed Lester, The Art of Optimism
Ryan Smith, Local Marketing Source
All copywriting and landing page art direction by Oliver Olsen.
Here are links to three automated email sequences from different products. A new tab will open.
This video stimulates the desire to grow big muscles.
This video stimulates the desire for the things that the target market wants and keeps them hooked in with a good flow of varied elements.
It’s amazing how exciting content drives sales! This video pushed close to 100K in one month…to an audience that had already considered the offer a number of times. Things that made it work were the “Spring Training” concept, the Live fast track training sessions on a specific date and the opening of the room on specific date, together with the show of proof and a solid offer … this was sweet!
The object here is to get them excited by showing past results and testimonials… then push them to make a decision by a certain date; before it’s too late! This marketing video makes a compelling offer by hooking the prospect with the many benefits as well as knocking down key objections to the sale.
This marketing video makes a compelling offer by hooking the prospect with the many benefits as well as knocking down key objections to the sale.
This cost of this service is very low and the value extremely high. This generates the maximum of qualified leads. It proved very profitable running PPC to a landing page with this video.
Previous customers who saw this video had already spent nearly $2K on software. Upselling from there had to be more rational than emotional.
This cost of this service is very low, so the sales objections will be low as well. This enables us to make a quick to point presentation and make the offer.
The purpose of this video is to grab the prospect’s attention, and get them excited so that they open email that will be coming regarding the Profit Run promotion.
This video boosts excitement and interest with it’s music and treatment of the visuals.
This is a good example of edutainment that positions the prospect to buy the product. No offer is made in this video.
This is a good example of edutainment. The prospect learns something they didn’t know and that puts them a step closer to solving their problem. It also triggers reciprocity which deepens trust. Most important, it makes them want to watch the next video which makes the offer.
This is the sales video. Again it uses info / edutainment to hold their attention so that we can deliver the offer and ask for the sale.
This the first video in the latest re-launch of the Accelerated Program for Local Online Marketers. The purpose of this video is to knock down the biggest objection to the local marketing opportunity. This then hooks them into watching the second video which provides the solution to this key problem.
This is the second video in the latest re-launch of the Accelerated Program for Local Online Marketers. This is a good example of a video that educates, entertains, and sells the product all in one presentation.
This is the final video in the series of three where we make the offer.
Indeed. What does make it so big? Well, the most attractive thing about local marketing is that it’s the ‘low hanging fruit’ in the Internet marketing world and we wanted people who watched the first video of the launch to know it, believe it, and feel it after watching this video. Of course we needed proof of this to drive it home so we used self evident truths to support our case: nobody uses the Yellow Pages anymore and the fact that the down economy has kicked businesses where they live, making them desperate for a solution to get more leads and sales. We also wanted introduce people to Scott and gain their trust via his credibility (#1 on Google), he has his own local marketing agency, and buyers love his local marketing training.
This is the “free training” portion of the launch where Scott shows them a compelling strategy on how to find, attract and close local marketing clients. People really loved this video.
Sales video to present the offer.
Sales page for online course.
Report for launch content.
Squeeze Page. This is the opening of the Local Marketing Source launch funnel.
Video Sales Letter with text sales letter for business coaching program. I love making sales videos like this. The benefit of videos is that it’s much easier to stir emotions and hold their attention.
Sales letter for travel Ebook.
Sales letter for golf newsletter.
Sales letter for product launch of coaching program. Sales letter for ebook combined with membership site.
Personal Trainer Coach.com sales letter.
Sales letter for real estate investment system.
HVAC Sales Letter. When the client told me the price of the book was $179.00, I laughed. But he was serious! I jumped on to a HVAC forum (yes, they do exist) to get a feel for the way these guys talk.
Financial Newsletter Sales Letter. I really like this letter a lot. It uses a story to draw the prospect in while at the same time giving useful information. I’m especially proud of the bullets!
DC Sales Letter. I like the strategy in this one. i.e. asking for the prospect’s success story to write a book.
Real Estate Sales Letter. An all around solid direct response offer using tried and true techniques.
Property Sales Letter. Lots of persuasive research on this one.
Golf Sales Letter. I don’t play golf, can you tell?
Stylist Sales Letter. More…
Affiliate Resources Page. The point is to make it as easy as possible for affiliates to promote. We give them everything we can think of and even offer to build them a list. And of course…there’s more! Contact me if you’d like to see them.