Welcome To

PERFORMANCE ONLINE MARKETING

Marketing | Sales Copy | Conversion Boosts | Sales Funnels | Marketing Videos | Product Launches

Work Samples

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But first a few words from previous clients…

adamI kissed a lot of frogs before finding Oliver. The thing I like best is that he’s talented in so many areas – a rare find. He writes converting landing page and email copy, makes incredible sales videos, knows all the tech, and does whatever it takes to get everything completed on time. When Oliver came on board, there were many things holding back sales. One by one he helped me knock them down with business and, most of all, marketing solutions which doubled our monthly revenue. “Wow, you pulled ten rabbits out of your hat this month!” was one of my comments to him. Any online business looking for an in-house marketing “secret weapon” would be well served by his many talents. Without a doubt, I would work with him again in the future.


Adam Halpern, Indicator Warehouse

kenyaWOW. I am really impressed. You have really done a great job here. We have never been able to get so many people to pay so much money! We were not seeing how to do it, how to make it look professional enough. We knew the program was good but we didn’t know how to market it. You have done a magnificent job. I really appreciate this!


Kenya Stevens

edWorking with Oliver has been an amazing experience. It was like having a whole new arm to the business. His talent, professionalism, enthusiasm and critical thinking made for a potent combination. I needed help with our company marketing and launch efforts but at the same time needed to fiercely protect the integrity of our services and the unwavering commitment we make to our clients. Oliver was able to achieve that for us plus a whole lot more besides. He was able to lay out a thorough plan for our launch and to direct everyone through it step by step. The process was like magic and the results phenomenal. Of course, we sold lots of product but as part of the process and with Oliver’s help, those products improved dramatically meaning that the our clients reaped the ultimate reward. Oliver defines the term ‘secret marketing weapon’. Anyone who is ever lucky enough to work with him and his team will, no doubt, be flabbergasted with the results he achieves. He is professional at all times, committed and resourceful but above all a proven rainmaker for any business.


Ed Lester, The Art of Optimism

ryanOliver got us a 5% conversion on our launch! He knows how to understand a market, identify a target audience and craft messaging that gets results. He has years of experience that give him the perspective and wisdom to effectively market a business. He comes fully loaded with a wide range of marketing skills including comprehensive

Internet marketing strategy, copywriting, video presentation, and launch management that allows him to deliver a complete marketing solution that attracts leads and converts them to buyers. I feel very fortunate to have met Oliver and entered into our partnership. He is an honest, hard-working person with excellent communication and an easy-going confidence that always puts my mind at rest – Oliver takes care of business! After only three months the results have been phenomenal and I expect them to get even better as Oliver continues to contribute to our business growth.


Ryan Smith, Local Marketing Source

Landing Pages, Marketing Videos, and Sales Letters

All copywriting and landing page art direction by Oliver Olsen.

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Click the image, then click expand to see the full size landing page.

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Click the image, then click expand to see the full size landing page.

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Click the image, then click expand to see the full size landing page.

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Click the image, then click expand to see the full size landing page.

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Click the image, then click expand to see the full size landing page.

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Click the image, then click expand to see the full size landing page.

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Click the image, then click expand to see the full size landing page.

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Click the image, then click expand to see the full size landing page.

Email Marketing…

Here are links to three automated email sequences from different products.  A new tab will open.

Day Trading Software

Trading Course

Muscle Supplment

 

Sales Funnels…

Click for a larger view.  These are just samples from other clients … your funnel would be unique. Marketing and Optimization: Marketing & Optimization 1

Site and Adwords: Site and Adwords

Intro Marketing Video to Sell a Muscle Building Supplement

This video stimulates the desire to grow big muscles.

 

Marketing Video to Sell a Training Program

This video stimulates the desire for the things that the target market wants and keeps them hooked in with a good flow of varied elements.

 

Marketing Video to Sell a Day Trading Spring Training Program

It’s amazing how exciting content drives sales!  This video pushed close to 100K in one month…to an audience that had already considered the offer a number of times.  Things that made it work were the “Spring Training” concept, the Live fast track training sessions on a specific date and the opening of the room on specific date, together with the show of proof and a solid offer … this was sweet!

Kick Off Video for Day Trading Room and Software

The object here is to get them excited by showing past results and testimonials… then push them to make a decision by a certain date; before it’s too late!  This marketing video makes a compelling offer by hooking the prospect with the many benefits as well as knocking down key objections to the sale.

 

Sales Letter Video to Sell a Day Trading Package

This marketing video makes a compelling offer by hooking the prospect with the many benefits as well as knocking down key objections to the sale.

 

Lead Generation Video  

This cost of this service is very low and the value extremely high.  This generates the maximum of qualified leads.  It proved very profitable running PPC to a landing page with this video.

 

Sales Video for Previous Buyers … The Soft Sell

Previous customers who saw this video had already spent nearly $2K on software.  Upselling from there had to be more rational than emotional.

 

Marketing Video to Sell a Day Trading Room

This cost of this service is very low, so the sales objections will be low as well.  This enables us to make a quick to point presentation and make the offer.

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Video Commercial to Promote Coaching Program

The purpose of this video is to grab the prospect’s attention, and get them excited so that they open email that will be coming regarding the Profit Run promotion.

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Marketing Video to Advertise a Product

This video boosts excitement and interest with it’s music and treatment of the visuals.

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Webinar Converted into a Video

This is a good example of edutainment that positions the prospect to buy the product.  No offer is made in this video.

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Homepage Giveaway Video

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The Road Out of Credit Card Hell – Pre-Launch Content

This is a good example of edutainment.  The prospect learns something they didn’t know and that puts them a step closer to solving their problem.  It also triggers reciprocity which deepens trust.  Most important, it makes them want to watch the next video which makes the offer.

Drop Debt Help – Video Sales Letter

This is the sales video.  Again it uses info / edutainment to hold their attention so that we can deliver the offer and ask for the sale.

Why Joe Can’t Get Any Clients – Pre-Launch Content

This the first video in the latest re-launch of the Accelerated Program for Local Online Marketers.  The purpose of this video is to knock down the biggest objection to the local marketing opportunity.  This then hooks them into watching the second video which provides the solution to this key problem.

How To Get Local Marketing Clients – Pre-Launch Content

This is the second video in the latest re-launch of the Accelerated Program for Local Online Marketers.  This is a good example of a video that educates, entertains, and sells the product all in one presentation.

Local Marketing Source – Video Sales Letter

This is the final video in the series of three where we make the offer.

What Makes Local Marketing So BIG? – Pre-Launch Content

Indeed.  What does make it so big?  Well, the most attractive thing about local marketing is that it’s the ‘low hanging fruit’ in the Internet marketing world and we wanted people who watched the first video of the launch to know it, believe it,  and feel it after watching this video.  Of course we needed proof of this to drive it home so we used self evident truths to support our case: nobody uses the Yellow Pages anymore and the fact that the down economy has kicked businesses where they live, making them desperate for a solution to get more leads and sales. We also wanted introduce people to Scott and gain their trust via his credibility (#1 on Google), he has his own local marketing agency, and buyers love his local marketing training.

Video2: Find, Attract, and Close Local Marketing Clients – Pre-Launch Content

This is the “free training” portion of the launch where Scott shows them a compelling strategy on how to find, attract and close local marketing clients.  People really loved this video.

Video 3: Your Local Marketing Business – Video Sales Letter

Sales video to present the offer.

Sales Letters and Reports

Sales page for online course.

Report for launch content.

Squeeze Page. This is the opening of the Local Marketing Source launch funnel.

Video Sales Letter with text sales letter for business coaching program.  I love making sales videos like this.  The benefit of videos is that it’s much easier to stir emotions and hold their attention.

Sales letter for travel Ebook.

Sales letter for golf newsletter.

Sales letter for product launch of coaching program. Sales letter for ebook combined with membership site.

Personal Trainer Coach.com sales letter.

Sales letter for real estate investment system.

HVAC Sales Letter. When the client told me the price of the book was $179.00, I laughed. But he was serious! I jumped on to a HVAC forum (yes, they do exist) to get a feel for the way these guys talk.

Financial Newsletter Sales Letter. I really like this letter a lot. It uses a story to draw the prospect in while at the same time giving useful information. I’m especially proud of the bullets!

DC Sales Letter. I like the strategy in this one. i.e. asking for the prospect’s success story to write a book.

Real Estate Sales Letter. An all around solid direct response offer using tried and true techniques.

Property Sales Letter. Lots of persuasive research on this one.

Kid’s Games Sales Letter.

Golf Sales Letter. I don’t play golf, can you tell?

Stylist Sales Letter. More…

Affiliate Resources Page.  The point is to make it as easy as possible for affiliates to promote.  We give them everything we can think of and even offer to build them a list. And of course…there’s more! Contact me if you’d like to see them.